LAUNCHING THE NEW SEAT LEON ST CUPRA & X-PERIENCE
INTRODUCING THE NEW LEON ST CUPRA AND X-PERIENCE
How do you use the introduction of two new models to your benefit in terms of brand appreciation by your target audience? Short vs Fast is the ultimate roadtrip-battle between the powerful Leon ST CUPRA (280hp) and the adventurous Leon X-PERIENCE (4Drive) through the heart of Europe, exploring both short cuts and fast lane between the two cradles of the SEAT Brand (Berlin and Barcelona).
We introduced the new models not by focussing on the cars themselves, but on the mentality they stand for and the world that opens up as soon as you take the wheel.