As an agency, you don’t often get the opportunity to define the appearance of one of the most visited and highly trafficked places in the world. This campaign celebrates Schiphol's 100th anniversary in a way that brings back the grandeur of the days when flying was still something to dress up for. Ultimately, Travelling in Style offers a visual treat, a world of storytelling opportunity, and a smart way to combine new offerings (in both retail and hospitality) with ‘vintage’ imagery.
Our work was visible throughout the entirety of Schiphol Retail offerings (brochures, instore communications, shelf visibility), on radio, in live brand experiences (photo booth, bus ride) and inside KLM flights.
Oldtimer busses brought travellers from P3 to the departure hall.
SUNSHINE AND SAUSAGES KEY SERVICES:
- POSM
- Radio
- Social
- OOH
- Spectaculars
