Sunshine and Sausages | The Addvertising Agency
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Introducing Tessa®

Tessa®

Never judge an apple by its peel. Especially when it comes to Tessa®. She looks sweet, taste sweets, but be cautious when you take a bite. She's tougher than you think.

To introduce this feisty apple we created a claim, international campaign and a distinctively tasty typeface.

 
 
 

Claim to fame

To introduce Tessa® in a way that not only sells, but also tells its story, ‘Sweet but no softy’ will be our message. It captures and explains both product intrinsics, as well as the mentality we wish Tessa® to be associated with. 

 
 
 

Tasty typeface

We created a custom apple typeface to give Tessa®
even more recognisable visual identity.

 

Tessa plukt Tessa

 

Happy harvest! To celebrate the Tessa® apple, we invited Tessa’s to join us picking Tessa® apples. They were the first to take a bite of this bold apple.

Did they taste a bit of themselves?

 
 
 

Tessa’s plucking Tessa® reached local PR.

 
 
 
 

Pluktruck

Ever seen a driving orchard? We haven’t either. Let us introduce you to the first orchard on wheels. This tree with Tessa® apples drove across the Netherlands to let people have a taste of the sweet, not soft apple.

 
 
 

Sunshine and sausages key services:

  • Brand positioning

  • Brand identity

  • Brand activations

 

 
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