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Coffee to talk over

Bazar Coffee

IDENTITY REDESIGN WITH A CLEAR MISSION IN MIND

HEINEKEN’s Bazar Coffee and Tea found itself in a remarkable situation: skyrocketing to second place in hospitality coffee from its introduction, it suddenly noticed a market decline. Apparently, hospitality staff and outlet owners needed a story. An insight. An identity that resonates.

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COFFEE TO TALK OVER

COFFEE TO TALK OVER

We placed middle segment Bazar right at the heart of coffee’s role in any social situation: a silent witness to chats and talks and get-togethers across the country. This new position formed the fuel for an entirely new identity, from crockery to packaging, from brand website to sales materials. Facilitating, connecting, soothing. Just like a good cup of coffee should be.

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 SUNSHINE AND SAUSAGES DEVELOPPED:    Strategy  Design  Packaging  Product design  Photography  Online  Email marketing

SUNSHINE AND SAUSAGES DEVELOPPED:

Strategy

Design

Packaging

Product design

Photography

Online

Email marketing