Sunshine and Sausages | The Addvertising Agency
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RED

Ray-ban

Together with the Ray-Ban team, we curated a global collective of emerging artists, inviting them to reinterpret Ray-Ban's most iconic brand asset: RED.

Their work became the creative heartbeat of an immersive experience that we brought to life across Amsterdam, Brussels and Copenhagen. Blending art, culture, music and technology into one unmistakably Ray-Ban world.

 
 

At Sunshine & Sausages, we translated this global creative platform into three locally relevant experiences. From gallery-style exhibitions and live art to curated food & drinks, AI Glasses demos and complete RED venue takeovers, every touchpoint was designed to celebrate creativity and self-expression while staying true to the Ray-Ban brand.

A project we're incredibly proud to have brought to life together with the Ray-Ban team.

 
 
Photography by Munaycha
 
 
 

Special thanks to:

  • tah-dah

  • goed bezig producties

  • HushHush

  • spalt

 
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