We built a BTL brand world.
Everything starts with a weathered wooden beach pole. A simple, ownable island cue that anchors Texels' strongest Distinctive Brand Assets. It naturally frames the iconic red, the tinplate logo and, most importantly, the beer itself.
From there, the same island and its cast of characters, like the sheep, flexes around different SKU’s.
Zeebries gets sheep's wool drifting through the air. Skuumkoppe 0.0 hides playful 0.0 on the beach house and Juttersbock welcomes autumn to the coast.
The system was designed to do more than create stopping power. It became the foundation for every retail activation, transforming BTL from a visibility tool into a true brand-building platform.
That led to activations that could only belong to Texels.
Like a custom Texels Kubb Game bringing the lighthouse and wooden beach poles into play. It’s like Petanque, but without the berets and mustaches.
And to further cement Texels in the Unwinding space. Consumers had a chance to Win een Texels UitwaaiWeekend to experience the island's slow way of living.
This is how we proved that activations strengthen the brand while driving conversion.
Stay tuned for more retail updates.
